How Should Fashion Entrants to China Approach COVID-19 Rebound?

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LONDON — Everybody wants a slice of China’s booming luxury and fashion market, especially after the coronavirus put a stop to many businesses around the world.

It’s indeed fascinating to hear stories about how loyal Chinese consumers would queue outside Chanel and Hermès stores moments after the pandemic was contained and spend a record-breaking sum of money on high-price items, and how Burberry’s 100 limited-edition Pocket Bags in collaboration with Mr. Bags sold out within 44 seconds on his WeChat mini-program.

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McKinsey predicts Chinese consumers will account for 40 percent of the world’s luxury spending by 2025, but the growing demand is likely to be trapped in the country until 2021 due to pandemic disruptions. Because of this, China’s retail market is expected to overtake the U.S. and become the world’s largest as early as this year.

But

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H&M, ModCloth, Richer Poorer & More

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We’re making our Fourth of July sales plans, and may we just say, there’s a ton of fantastic fashion deals happening over the long weekend.

Some that caught our eye include the massive markdowns at H&M, where summer styles are up to 50% off! And ModCloth is offering 30% off regular priced items and an additional 35% off sale stuff! Then, there’s Richer Poorer giving us 50% off select items!

We’ve rounded up the best fashion deals happening over the long weekend. Shop below and enjoy all the good sales!

Best Fourth of July Sales 2020 A to Z

Aerie: Get up to 60% off the entire Aerie Collection,

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BET Awards Celebrate Black Designers and Stir Calls for Fashion Industry Change

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There wasn’t an actual red carpet, but Sunday’s virtual BET Awards was an impressive showcase of Black style nonetheless, starting with host Amanda Seales, representing all Black-designed clothing, jewelry, hair-care and makeup brands, including a custom gown by Los Angeles-based rising fashion star Claude Kameni.

“We wanted to tell a story of Black creativity, pay homage to iconic moments of Black style, and amplify the work of these Black fashion innovators,” said Seales.

“The BETs are our Oscars, our Grammys, our everything, where we are able to show ourselves and have fun and show off,” said her stylist Bryon Javar of the 13 looks, using pieces from Pyer Moss, Romeo Hunte, Sergio Hudson, Sister Love, Brother Vellies, Grayscale, Bishme Cromartie, Dapper Dan-Gucci and more, and paying homage to iconic moments in Black style history, from Hilary Banks’ Nineties power wardrobe in

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Expert shopping: Untucked men’s shirts

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With the line between working and working from home continuously blurring, untucked button-down shirts might be the new videoconferencing uniform. They’re comfortable and keep you from having to push shirt ends into your pants after reaching up or down, or otherwise stretching. And they achieve the traditional and professional look that’s become so typical of American working environments. Modern men’s shirts have been packing newer and ever more versatile materials, features and fabrics, giving you many options to consider and choices to make. For one, should you even consider going untucked with a button-down? One style expert certainly thinks so.

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