Month: July 2020

Boycott Boohoo, or Hunt for Bargains? What Will Consumers Do?

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LONDON — After a rough few weeks, Boohoo’s share price is bouncing back, but the question remains whether its young consumer base will keep buying from the brand, which has been dogged by allegations of poor labor practices and unfair pay at one of its supplier’s factories in Leicester, England.

It remains to be seen whether the scandal will bring forth any meaningful change, or encourage consumers to stop before they shop, and think about the clothing brand, or retailer’s, ethics. Or will the controversy just be forgotten in a few months’ time, with boohoo.com’s young clientele once again turning to the retailer for cheap alternatives to the trends they spot on social media?

More from WWD

Recent history has shown that shoppers have short memories, and often return to fast-fashion sites because they can’t resist the social media buzz —

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Frame Introduces Live Video Shopping Series With Bambuser

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Since the pandemic, the retail industry has undergone monumental transformations. With technology at the forefront, shopping has looked a little different both in experience and priority and e-commerce has soared.

In many ways, the capabilities of video became reignited, from work from home Zoom calls to a series of films that replaced this couture season. Streaming has also risen as a way for businesses to reach consumers, who — while quarantining at home — have had more time to spend online and on social media.

In late June, Frame entered into a four-month pilot agreement with Bambuser AB to bring its consumers a new kind of shopping experience through live video shopping.

“This partnership allows us to create an even more immersive shopping experience and engage with our customers in real-time in circumstances when we can’t interact in-person,” said Jens Grede,

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The 30 Best Charities To Donate To In The Us

The relaxation, funnily sufficient, someplace makes it into the likes of director David Thelen’s pockets. Unless you need your cash to go toward lawsuits (it’s already coughed up $200,000 to Iowa, Florida, and Texas), take my recommendation and find another charity to assist… although ideally one on another record to this one. With tens of millions of fine Samaritans often donating a portion of their paycheck to good causes, charities are booming… sadly, not the entire money going into them is coming out the best way we think. The amount that actually makes its way to where you think it’s going finally ends up representing only a tiny fraction of the donation. Of course, we’ve no wish to tarnish all charities with the identical brush, and by and huge, most philanthropic foundations do exactly what they advertise on the tin.

The Oklahoma-based mostly group offers medicine to humanitarian missions around … Read More

How expensive should fashion be? The true cost of our clothes isn’t decided at the till

Getty Images/iStockphoto
Getty Images/iStockphoto

Many of us will know the feeling. You’ve spotted some gorgeous garment on your Instagram feed and clicked through in a Pavlovian fervour to find out more. It’s ethical, sustainable, small-batch, free-range – all the good stuff! Then you look at the price. And you want to weep.

How to reconcile sustainable fashion with the its higher price tag is probably the most complex question I face, as someone who spends a lot of time trying to persuade people to kick their fast fashion habit. A recent Cosmopolitan poll found that two thirds of respondents don’t buy from sustainable fashion brands – and of those who don’t, 80 per cent said it was because they’re “too expensive”.

True, they’re usually spendier than the rock-bottom price tags we’ve grown used to. But they need to be.

Because while the word ‘expensive’ is subjective, the cost of fabric, thread, pattern-making,

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