BlackOwned

Black-owned beauty and fashion brands to support now and forever

Following the deaths of Breonna Taylor, George Floyd, Ahmaud Arbery and others, many Americans are mourning, protesting and standing in solitude against centuries-long racial injustice.

Ways to support powerful platforms such as Black Lives Matter include learning through literature about race and privilege. You can also make sure to do your part in voting throughout election season and by finding ways to authentically amplify Black voices that need to be heard.

Last but certainly not least, you can put your money where your mouth is by financially backing Black-owned businesses on July 7 (and beyond) for Blackout Day 2020.

On July 7, people will participate in #BlackoutDay2020, a social media movement with an aim to support nationwide economic solidarity amongst Black-owned businesses.

This initiative was started by The Blackout Coalition leader Calvin Martyr and continues to pick up momentum.

“In order to break free from the chains of

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8 Black-Owned Boutiques and Vintage Shops Fashion People Will Love

In honor of Juneteenth, we’re taking cues from the #NewBlackFriday initiative, which encourages buying products or services from Black-owned businesses to help tactically address systemic economic inequality. Our niche has always been to bring our readers the latest in style and shopping, and with many of us being a bit more thoughtful about where our dollars go, we thought we’d share some of our favorite Black-owned fashion boutiques so you’re well equipped to shop with purpose. So whether you’re looking for a wardrobe pick-me-up in the form of some joy-sparking shoes or a deliciously comfy dress, scroll on for some wonderful options to support today and in the future. And just in case you’re feeling especially inspired to flex that retail muscle, please check out our features on Black-owned fashion brands, beauty brands, products, and retailers, too.

Sincerely, Tommy is a Brooklyn-based concept store

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Black-Owned Fashion Brands and Boutiques to Support Now and Forever

In the wake of recent events—most recently the murders of George FloydAhmaud Arbery, and Breonna Taylor—many people, including the Who What Wear editorial team, have been asking what they can do. Aurora James, the founder and designer of Brother Vellies, answered that question by creating the 15% Pledge, which calls major retailers to pledge 15% of their shelf space to Black-owned businesses. Swipe through her Instagram post below to read more about the reasoning and impact.

But what if you’re an individual? You can put pressure on these major retailers by contacting the company or commenting on their social posts. You can also consider dedicating 15% or more of your personal fashion spending to Black-owned brands.

It’s also important to note that the financial impact of COVID-19 has generally hit Black-owned brands harder than others, as illustrated in the graphic below by Mona Chalabi

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