Understated

Why Fashion Is About to Get Very Understated

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As the world begins opening up after months of isolating, there is no shortage of questions. What will day-to-day life be like after Covid-19 upended the status quo? There’s much that remains to be seen, but a recent report by Bank of America sheds light on at least one facet of post-pandemic life: what we’ll be wearing. While clothing and accessories may seem inconsequential given the enormous issues the world currently faces, it’s worth remembering that fashion and retail are a big businesses, employing tens of millions of people around the globe. The study is geared toward investors looking at the future of the industry. And, according to the findings, the future is all about understatement. Or, as the report’s title succinctly states, “Nobody wants to show off in a crisis”.

That may seem like a rather obvious observation, but the data offers

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